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Mexico’s Invisible Tourism Trade Show

Tianguis Turístico is underway in Guadalajara, Mexico but the trade show’s online presence is sorely lacking. Recommendation: participants find a way of benevolently hacking the event. Live video is a must. Remote participants need access to presentations and press conferences. Any tourism event worth its salt this year haslivestreaming video starting with the exhibitors — show us your stand. Tip: Use yourFacebook account or Periscope. “Pictures or it didn’t happen” has been usurped by “Livestreaming video or it’s not happening.”

Some background: I have fond memories of attending Mexico’s Tianguis Turístico, twice when I won the ‘Lente de Plata’ award for Planeta. That said, if the objective is to bring visitors to Mexico, Tianguis, like most travel trade shows, needs to be re-imagined.

What do I find lacking with these events? We hear more from the ministers and consultants than from business owners, the guides, the artisans and other locals who are front-line ambassadors for national and international visitors. The President’s press releases will be published online, but try to seek out directories of artisans and where to find their work. Spanish language schools? Indigenous-owned tourism services? Where to watch baseball in Mexico? Tianguis is a throwback to old Mexico, the top-down narratives that do not address contemporary headlines.

A more ambitious event would spotlight the destruction of the mangrove in Tajamar, Cancún, Quintana Roo. In January developers tore up more than 140 acres of mangrove forest. Local activists stream press conferences and in situ videos from the mangrove.@salvemostajamar certainly has its ax to grind (probably not the right metaphor), but where’s the public discussion with ?

As I point out in the presentation Mexico Now, there is a transformation underway that connects locals and visitors as never before. These are the stories that catalyze armchair and active travelers and engage locals, but which simply are not revealed during typical tourism trade shows.

“Pictures or it didn't happen" has been usurped by “Livestreaming video or it’s not happening.”

Embedded Tweets

FONATUR presente en el la plataforma más importante de promoción en el sector

ofrece a empresarios de la industria la oportunidad de comparar y aprender más sobre el mercado.

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