Players (a.k.a. Stakeholders)

It takes time to read any game and what helps most is understanding who the players are and how they interact with one another. It’s all about understanding the expectations and responsibilities. This is straight-forward in sports and most games, but somehow in the politics of tourism and conservation, it’s precisely the expectations and responsibilities …

Turismo y Medio Ambiente

por Gustavo López Pardo y Bertha Palomino Villavicencio (1998) Aunque el turismo no es considerado objeto de estudio por los científicos sociales y es percibido, por lo general, como un asunto de moda, su importancia económica, su creciente impacto cultural y ambiental justificarían la realización de una investigación sobre la materia. Efectivamente, el turismo es …

Stakeholder Worksheet

Get together! This exercise reflects on responsibilities and recommendations for ecotourism’s active players, or stakeholders. Keep it simple and use what works. LOCALS: Responsibilities: Recommendations: TRAVELERS: Responsibilities: Recommendations: GOVERNMENT: Responsibilities: Recommendations: ENVIRONMENTALISTS: Responsibilities: Recommendations: MEDIA: Responsibilities: Recommendations: TRAVEL INDUSTRY/HOTELS: Responsibilities: Recommendations: TRANSPORTATION: Responsibilities: Recommendations: TRAVEL AGENTS: Responsibilities: Recommendations: TOURISM PROVIDERS: Responsibilities: Recommendations: PR AGENTS: Responsibilities: …

Como escribir un boletín de prensa

Los boletínes de prensa son una herramienta importante para comunicar con periodistas profesionales y para compartir sus noticias directamente con sus colegas. Las orientaciones básicas a escribir un boletín de prensa Un boletín debe ser conciso. Su extensión no debe ser mayor a una hoja. Una nota profesionalmente redactada debe de empezar por el tema …

How to Write a Media Release

Editor’s note – A few years ago I paid attention to the fact that most mom and pop tourism operations do not know how to communicate with media. These can be small and large enterprises, but one thing is the same — media releases defy the imagination. So for those on the learning curve, here …

The Origin of Mexican Folk Healing

by Annette Sandoval Despacio se va lejos. Slowly one goes far away. Mexican folk medicine is a healing philosophy with several disparate pasts. Two significant influences are the seemingly incompatible races of the American Indian and the Spanish conquistadors. The fusion of these two cultures has created the unique healing philosophy of the Mexican people. …

Tourism Marketing and Certification

Poster The pros and cons of certification were discussed during the Ethical Marketing of Ecotourism Conference. Those interested in this issue should also consult our Guide to Certification. The Ethical Marketing of Ecotourism Conference highlighted three important issues when concerning the eco and social standards in tourism: 1) NO CONSENSUS — There is no consensus …

Folkart

Buying from locals assists local economic development. Shopping has great entertainment value and tourists love souvenirs, the reminders of a place where you are not. On the downside, not all crafts are produced by or benefit local artisans. Nor is production always sustainable. Be wary of buying products made with feathers or animal skins if …

Communication Notebook

If you want to change the way people think, you can educate them, brainwash them, bribe them, drug them. Or you can teach them a few carefully chosen new words with the power to change the way you see the world (or as the Germans would say, these words might warp your Weltanschauung). – Howard …