EXPLORING ECOTOURISM

How to organize a press conference
by Ron Mader

PLANETA WIKI

I read the news today, oh boy.
- News Notebook

FLICKR ALBUM: Signage

Press conferences play an important role. The following suggestions can help you improve your communication with the press.

SUGGESTIONS

A press conference needs to be concise and to the point. It should not last more than an hour and usually 30 minutes is sufficient.

Make sure you have enough copies of the press release and related materials that will be of use to the press.

AUTHOR

Ron Mader is the ecotourism and responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.

ABOUT THIS GUIDE

This Planeta guide is part of our professional 'How2' series featuring practical, multi-player tips on press trips, media releases and media kits. We also have suggestions on greening events and improving signage.

PLANETA

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