Markets are as old as the crossroads.

They are a mashup of conversations and commerce embedded in the 360 degree, face-to-face exchange. The best markets are a combination of tasting rooms and empathy museums. The best markets are the epitome of responsible travel — good places to live and good places to visit. Locals have the chance to meetup on a regular or semi-regular basis and newcomers have an opportunity to immerse themselves in local culture.

Curiously, while local markets are key in economic and social terms, they are often taken for granted. Tourism officials and guidebook writers talk up places of interest, rather than the people to meet.

World Markets, March 2017

Marketing the World Market

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