How to host a press trip

Fact is that most press trips are costly and ineffective ventures that leave locals and reporters wanting. This guide reviews some tips on making press trips more effective. Be creative and be generous. Here are some ideas of connecting individual journalists or groups and locals. Create opportunities for face-to-face engagement and virtual conversations using the …

Email

It would be presumptuous to call for the end of email, but it would be wise to suggest we could use email more wisely. When it comes to email, we need to acknowledge its usefulness as a tool for communication. Email is a useful information delivery system. That said, I’m not a fan. The question …

Communication Notebook

If you want to change the way people think, you can educate them, brainwash them, bribe them, drug them. Or you can teach them a few carefully chosen new words with the power to change the way you see the world (or as the Germans would say, these words might warp your Weltanschauung). – Howard …