What is responsible travel?

While marketing campaigns have long touted ‘destinations’ — travelers are simply entering a place that is someone else’s home. If those working in the tourist trade embrace the values we wish developed, then we can make a huge leap forward. The trick lies in listening to locals and visitors to create the opportunites that connect …

Sharing Cultures on the Social Web

Photo: Fire-Breathing Mantis, Las Vegas Planeta.com’s director Ron Mader presented four workshop sessions under the rubric of Sharing Cultures on the Social Web, introducing examples from around the world of cultural conservation using the social web at the Native Innovation Educational Technology Conference (June 22-23). What does the title allude? Sharing in terms of generosity and in terms of …

Marketing Travel on the Social Web

Photo: Ron Mader, Benleigh Workshop If you manage a tourism business, the second most valuable piece of real estate you own is your website. Successful tourism marketing requires an understanding of how to make effective use of one’s website and its connections on the social web. INSIDER TIPS Planeta.com‘s role as an online facilitator/clearinghouse for …

Stones in the Road

INDEX: Communication – Cat Herding – Development AND Promotion –Certification – Financing – Continuity –Fatalism – Language – Seat Warmers –Small is beautiful – Politics – On the road again – Only the lonely – Greed–Centralization – Security – Fizzle – Myths< Good news! Today’s travelers are increasingly seeking ways of visiting places and people …