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Tips for Authors and Publishers

Planeta.com strives to be friendly to readers, authors and publishers. The following tips will help creators and purveyors of dead tree heritage media.

SUSTAINABLE PRACTICES

Please note that we are putting into practice a number of sustainable practices and this includes not receiving any unsolicited materials in print or online.

Requests
Print Materials – please do not send unsolicited catalogs, flyers, postcards or books.
E-books – Let us know if you have electronic versions of your books available for review. While some reviewers are keen on dead trees, most of the time we prefer our books in digital format.
Email – Please do not add us to an email newsletter or add our address to a list of cc’d addresses.

How to stay in contact
We would like to engage with authors and publishers and offer the following ways to stay in contact:

Basics

1) Search for your book, author and region — what is already featured on Planeta.com? We are in the process of revising our bibliographies, so this step might take some time in 2017.
1) Please let us know which is the best contact person and email for your publishing house. Also, notify us if there is a change in the contact.
2) Let us know if you have an account on twitter account
3) Consider adding a link to Planeta.com from your website (if you don’t have one already) and we can create a publishing house-specific page within our wiki.
4) Let us know if you see specific ways to collaborate.

Advanced
Let us know what eco and social practices your business employs. If you document these practices online, so much the better!
Do you have a strategy for using social web tools, including Facebook, Twitter and YouTube?
Do you have digital versions of your books available?
Set up a conversation via Facebook messenger, Google Hangout or Skype about ways to collaborate.
For those interested in taking a stand, support fair trade for travel writing.
Help us keep the bibliographies current. Also, please report dead links.
Repeating the advice above, when making contact via email, please do not send unsolicited attachments. (email top tips)

 

THINGS FOR AUTHORS TO KEEP IN MIND

Engage with us using the social web.

You are welcome to use a quote from our review for use in promotion.

IF YOU HAVE A WEBSITE

Show the cover of your book on your website. Extra points if the image is available in different formats — from low resolution (and fast to download) to high resolution that can be used in print media.

Include brief reviews and testimonials.

Include a brief autobiography. Let readers know who you are.

Explain to readers how they can purchase the book — online and through various stores.

Include a calendar of upcoming speaking events.

Include links to professional associations of which you are a member.

IF YOU DO NOT HAVE A WEBSITE

Create a website or blog!

Get a Twitter account.

Create a page for your work on Facebook.

Authors are advised to make sure their book is available on Amazon.com. Even if people do not buy the book online, they consult this site for reference. Once your book is listed, ask colleagues to put in a kind 5-star review.

Write your own media release.

IMPROVING IN-HOUSE COMMUNICATION

Publishers need to find a way to encourage author-to-author author-editor-marketing communication within their enterprises. Current efforts are far from satisfactory. Veteran guidebook author Tom Brosnahan says that forthright dialogue between publisher and author is of great value and can be constructive. “But for it to be so,” he explains “There must be a basic congruence of interest between publisher and authors.”

A persistent problem that reviewers and distributors have with publishers is the ever-changing email of those in charge of review copies and sales. If you establish a good working relation with a website or a book seller, make it easy for others to stay in contact.

Publishers, let readers know who writes for you!

WHAT PUBLISHERS CAN DO

During the Media, Environment and Tourism Conference there was much discussion about how authors and publishers can improve their working relation. Author Richard Mahler presented the following list of things publishers can do to improve sales:

1) Distributed the book widely in-country, particularly among lodges, outfitters, stores, eco-destinations, and travel agencies that cater specifically to likely readers.

2) Make comp copies available to journalists and publications covering the market.

3) Donate a percentage of book income to local environmental organizations or programs that are deemed worthy and legitimate. This could be used as a promotional tool as well as giving back some money to people who are trying to preserve what the book is describing.

4) Hire a specialist in marketing to travel agents, media outlets, travel bookstores, and others who are in a position to promote the book to those with an obvious interest.

5) Cover the expenses of an author who is ready to do a “road show” promoting his/her new book.

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