Photo: Marlene Ehrenberg Enriquez
From the archives:
The following was prepared as a reference index for the Role of Communication in Sustainable Tourism e-conference (June 2006).
One of the goals in launching Planeta.com in 1994 was to use new technology in catalyzing communication about responsible travel and ecotourism. “Planeta has been a web leader not by being at the cutting edge, but rather a step behind, showing what we can all do to revolutionize our relationship with each other and with the planet.” Said Ron Mader, Planeta’s founder.
SUMMARY — The 2006 e-conference Role of Communication in Sustainable Tourism opened a global dialogue.
STRENGTHS — Interesting subject matter and excellent dialogue. A summary will be presented at a meeting in Italy in October 2006.
WEAKNESSES — Little advance notice or lead time. It’s not a good sign when information about a conference about communication is distributed after the event has begun. The e-conference had scant promotion from the organizers — World Bank, World Tourism Organization and supporting institutions, including the Communications Initiative. Within the forum, the organization of the topics was confusing. Participants could introduce new topics and there was considerable overlap. Posting was offline for at least two days during the second week of the event. Archives are no longer available.
Communication for tourism policies/strategies
Reviewing National Tourism Portals: What Countries Say about Tourism and Ecotourism
Improving the Dialogue: Responsible Tourism and Conservation
Ownership – Valere Tjolle
Inter-Institutional Meetings in Oaxaca – Abdon Vazquez (PDF)
Communication for Corporate Social Responsibility
Financing Sustainable Tourism
Sustainable Tourism Bank Watch
Linking to markets
Ethical Marketing Conference
Marketing and Certification – Conference Excerpts
Estrategias de Mercadotecnia
How to Write a Media Release
Interpretation and orientation
Ecoturismo Urbano y Vias Verdes (Mexico City)
Tourism and Indigenous People
Cazaneun d’beni ruin chei laadi (Walk with the Weavers) (Mexico)
Zapotec Quiz (Mexico)
The Value of Continuity (working draft)
Sustainability Versus Air Conditioning
Sustainable Development Report
Comments on COP-8 in Curitiba – Frank Segieth
Making Transit Sexy – Rebuilding Place
Sustainable Business and the World Economic Forum – World Changing
The Value of Place (working draft)
“Place” as a determinant of travel and focus for writing – Herb Hiller
The Coverage of Place – Ron Mader/Rhodes Journalism Review
Why Public Spaces Fail – PPS
The Economic Importance of the Arts and Cultural Industries in Santa Fe County (PDF)