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Acronyms

Buzzwords

Acronym = an abbreviation formed from the initial letters of other words and pronounced as a word

ABC – Aboriginal Business Canada, Australian Broadcasting Corporation
ACOA – Atlantic Canada Opportunities Agency
ADB – Asian Development Bank
AMB-IFC – the private sector arm of the World Bank, empowerment financial services company
B&B – Bed and breakfast
B2B – Business to Business (as used in both sales and marketing, and as opposed to Business to Consumer)
BOT – Build, Operate and Transfer
CBT – Community-Based Tourism
CBE – Community Based Ecotourism
CEO – Chief Executive Officer
CIDA – Canadian International Development Agency
CSR – Corporate Social Responsibility
DMO – Destination Marketing Organization
GIS – Geographic Information System
GPS – Global Positioning System
GRI – Global Reporting Initiative- globally applicable sustainability reporting guidelines
GTZ – Deutsche Gesellschaft für Technische Zusammenarbeit GmbH (German society for technical cooperation)
IADB – Interamerican Development Bank
ICT – one of Costa Rica’s Certifications of Sustainable Tourism
IDB – Interamerican Development
IFC – International Finance Corporation
IFI – International Financial Institutions
ISO – International Organization for Standardization
ITB – International Tourism Exchange Berlin
JBIC – Japan Bank for International Cooperation
META- Marine Ecotourism in the Atlantic Area
NATO – North Atlantic Treaty Organization
NGI – Non Governmental Individual
NGO – Non Governmental Organization
NTA – National Tour Association
PPPs – Public-private-partnerships
SEM – Search Engine Marketing (Efforts to have paid and unpaid listings in search engine link to your business)
SEO – Search Engine Optimization (Efforts to show up on non-paid listings in Google, Yahoo and other search engines)
SME- Small and Medium Enterprises
SRI – Socially Responsible Investing
STBW – Sustainable Tourism Bank Watch
STEP – Sustainable Tourism for Poverty Elimination
TORs – Terms of Reference
UNEP- United Nations Environment Programme
UNESCO – United Nations Educational, Scientific and Cultural Organization
UNWTO – World Tourism Organization
USAID – United States Agency for International Development
WWOOF – Willing Workers on Organic Farms
WTTC – World Travel & Tourism Council

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