Photo: Xochimilco (2005
Spotlight on Jennifer Morfín Morgan
2005 Colibri Ecotourism Award
The 2005 Colibri Ecotourism Award was presented to Jennifer Morfín Morgan for her work with communities and making high tech tools useful for those developing ecotourism.
Jennifer Morfín Morgan’s interest in ecotourism began when she began working at the Mexican Nature Conservation Fund (FMCN) and took part in several online conferences hosted by Planeta.com to see whether tourism could benefit conservation.
Jennifer’s work with communities goes back 10 years. She received her bachelor’s degree in International Affairs at Mexico City’s Universidad Iberoamericana and recently received a masters degree in Sustainable Tourism Management from the International Cooperation University of Costa Rica.
Her tenure at the FMCN began in 2000 and she was part of a team that created the Mexican Conservation Learning Network (IMAC). Jennifer’s work at IMAC until 2006 was that of a web-savvy training manager specializing in sustainable tourism and wildfire management.
Jennifer describes her work as a way that connects conservation in the natural world with improving communication using a variety of media: “I believe that promoting communication among institutions and communities links people with similar interests in a way that encourages transparency and sustainable development,” she said. “Sustainable development has renewed purpose when we use current technology to improve not only what we know, but how we collaborate and learn new things that improve our quality of life.”