Updating our 2019 snapshot of travel and tourism in Mexico.
Joaquín López-Dóriga shows off a new campaign video from Mexico’s tourism secretariat and asks: what do you think?
Esta es la nueva campaña promocional de la Secretaría de Turismo. ¿Qué opinan? ¿Les gusta? pic.twitter.com/A7QKb0BCk9
— Joaquín López-Dóriga (@lopezdoriga) February 26, 2019
We are at the beginning of a new presidential sexenio in Mexico. The role of travel and tourism needs to be re-evaluated – what works for locals and visitors and what does not. It cannot just be an issue of ‘bums on seats’ but rather the engagement of the cultural and social lives of those directly and indirectly impacted.
I see the video as aspirational in tone, a reminder of the current political scene and one that explicitly states that expectations are raised. How travel and tourism contribute to the wellbeing of locals and visitors is the goal by which we will measure impact.
We also request transparency and multilingualism, particularly important in this International Year of Indigenous Languages. For me, the allure of travel in Mexico is meeting Mexicans, and I feel doubly blessed when invited into Indigenous friends’ homes and conversations.
Questions = Preguntas
- Is the new national tourism strategy available online? = ¿La nueva estrategia nacional de turismo está disponible en línea?
- What are the relevant online websites and resources? = ¿Cuáles son los sitios web y recursos relevantes en línea?
Will this be a good thing? It would be nice to see a detailed plan. And transparency throughout the relocation (and beyond) is a must!#MexicoExplained @VisitMex @ronmader @SECTUR_mx @planetanews https://t.co/FrszuSyu6I
— Thomas M. Buckley (@TomBuckley519) February 25, 2019