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Nevada: Tourism Means More

Snapshots of tourism in Nevada

2016 Talking Points

Tourism Means More Talking Points
 Travel and tourism continues to be Nevada’s leading industry:
 Las Vegas experienced record breaking attendance for the this year in a row with 42.9 million visitors in CY16
 Travel is a $65.8 billion industry in Nevada.
 Nevada’s travel industry generated $3.3 billion in state and local tax revenue in 2016, representing more than one-fourth of all state and local tax revenues in Nevada
 Nevada’s travel industry supported 492,300 Nevada jobs in 2016, a 1 percent increase over 2015 accounting for approximately 29 percent of the state’s workforce.
 The state has realized increased traveler visits year-over-year through:
 Rural marketing grant programs totaling $1.4 million
 Aggressive marketing and public relations campaigns
 Comprehensive and interactive social media campaigns
 63 percent of people in-market are exposed to a TravelNevada advertisement, owned page/image, social media chatter or article/stories/blogs
 Of that, 68 percent said they are extremely likely to visit Nevada overnight in the future
 The travel and tourism industry continues to grow:
 Visitor numbers for state and nearby national parks is up 8.8 percent
 TravelNevada’s marketing support has helped increase airlift to northern Nevada by five flights in FY 2015/2016, and at least three additional planned flights for FY 2016/2017
 All factors contribute to an enhanced quality of life for all Nevadans
 For every $1 that TravelNevada spends on marketing and advertising, it generates $75 in local and state tax revenue
 The benefits are not limited to metropolitan areas – Elko saw a 22 percent room tax revenue increase from 2011 to 2013 and has remained at a steady increase of 9 percent over the last four years
 TravelNevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it

Key Links

Are Nevada tourism data and statistics publicly accessible online?

Is there live or recorded video from Nevada tourism conferences and workshops?

How is Nevada participating in the International Year of Sustainable Tourism?




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