Search engines web readers find the proverbial needle in the haystack
Also see: browsers
Planeta.com archives our own materials (6,000+ pages) and links to quality sites elsewhere on the Web. We also employ a search engine which helps locate specific documents on our site.
Finding specific information on the web is not an easy task. The quest for the right information is not getting any easier. At times information overload makes the search seem like getting a drink from a waterfall.
As search engines age, they cater more to paid sponsors — and risk losing the readers who trusted the site for reliable information. Businesses which pay get listed first. For businesses, the advantage is increased exposure. But often the commercial links have little relation to the information that was requested. As search engines stop catering to readers, the result is a swift exit to the next big and better search engine. And on and on it goes.
While PDFs are visually attractive, please note that many search engines do not scan the text, which can be a plus or a minus depending on what you are seeking.
Search Engine Optimization (SEO)
If you are promoting your own site, keep in mind that no single tactic works for all search engines.
- How well does a search engine work if you can’t type and you can’t spell?