What is responsible travel?

Buzzwords While marketing campaigns have long touted ‘destinations’ — travelers are simply entering a place that is someone else’s home. If those working in the tourist trade embrace the values we wish developed, then we can make a huge leap forward. The trick lies in listening to locals and visitors to create the opportunities that …

Stones in the Road

Photo: Road to Zion Good news! Today’s travelers are increasingly seeking ways of visiting places and people in a manner that supports choosing responsible travel and ecotourism. That said, visitors rarely self-define themselves as ‘I am an ecotourist. Where should I go?’ Neither do they proclaim ‘I want to support sustainable tourism. What are my …

Ron Mader

Photo: Downtown Las Vegas Ron Mader is a professional speaker, writer, photographer, and communication catalyst. Among his most popular seminars are those focusing on strategies for using the social web and the Digital Literacy Quiz. Ron’s work catalyzes meaningful conversation and action about environmental and cultural conservation, tourism, responsible travel, and peacemaking. Conscious Travel and …

Marketing Travel on the Social Web

Photo: Benleigh Workshop, 2006 This article was originally written in 2006. There are a few updates and suggestions are welcome. Successful tourism marketing requires an understanding of how to make effective use of one’s website and its connections on the social web. Yes, it is helpful to have a website but even moreso the dedicated …

Sharing Cultures on the Social Web

Photo: Mantis, Las Vegas Planeta.com’s director Ron Mader presented four workshop sessions under the rubric of Sharing Cultures on the Social Web, introducing examples from around the world of cultural conservation using the social web at the Native Innovation Educational Technology Conference (June 2017). What does the title allude? Sharing in terms of generosity and in terms of the …