Ron Mader

Photo: Downtown Las Vegas Ron Mader is a professional speaker, writer, photographer, and communication catalyst. Among his most popular seminars are those focusing on strategies for using the social web and the Digital Literacy Quiz. Ron’s work catalyzes meaningful conversation and action about environmental and cultural conservation, tourism, responsible travel, and peacemaking. Conscious Travel and …

What is responsible travel?

Buzzwords Responsible travel = Essay While tourism marketing campaigns have long touted ‘destinations’ — travelers are simply entering a place that is someone else’s home. If those working in the tourist trade would embrace the values we wish developed, then we could make a huge leap forward. The way to achieving responsible travel lies in …

Stones in the Road

Photo: Badlands Good news! Today’s travelers are increasingly seeking ways of visiting places and people in a manner that supports choosing responsible travel and ecotourism. That said, visitors rarely self-define themselves as ‘I am an ecotourist. Where should I go?’ Neither do they proclaim ‘I want to support sustainable tourism. What are my options?’ or …

Marketing Travel on the Social Web

Photo: Benleigh Workshop, 2006 This article was originally written in 2006. There are a few updates and suggestions are welcome. Successful tourism marketing requires an understanding of how to make effective use of one’s website and its connections on the social web. Yes, it is helpful to have a website but even moreso the dedicated …

Sharing Cultures

Photo: RTC Bike Share Exploring sharing, culture, and sharing cultures. 2017 Workshops Planeta.com’s director Ron Mader presented four workshop sessions under the rubric of Sharing Cultures on the Social Web, introducing examples from around the world of cultural conservation using the social web at the Native Innovation Educational Technology Conference (June 2017). Sharing Cultures on …