Improving Signage

Photo: La Paz = Peace Make a good first impression! Visitors expect to find helpful directions — online and on the ground. Viva helpful wayfinding that makes orientation less disorienting. Rules of Good Signage Good signage obeys three simple rules: 1) The information is clear. 2) The information is accurate. 3) The information is where …

Bilingual Signs

Buzzwords We are fans of bilingual signage. The case is made succinctly by Marcas Mac an Tuairneir, aka Mark Spencer Turner (@Marcas_Mac) of http://marcas.scot who launched the hashtag: #bilingualsign A bilingual sign tells you more than just where you need to go. It tells you a country has more than one native language. It tells …

Signage

Photo: La Cosecha Anniversary Make a good first impression! Visitors expect to find helpful directions — online and on the ground. Orientation is key. Rules of Good Signage Good signage obeys three simple rules: 1) The information is clear. 2) The information is accurate. 3) The information is where the visitor is looking. Confusing, obsolete …