In 2019 Planeta.com is relaunching our global guide to tourism portals around the world. We ask how well institutions respond/interact/engage with locals and visitors on social web channels, including Facebook, Twitter and YouTube.
We would love to see more current information on government portals about local culture – including food, sport and markets, as well as upcoming events for the public and for specialized audiences, aka business travel and workshops. We would like to see more details about ecotourism, responsible travel, conscious travel and Indigenous tourism services.
Look for updates during Responsible Travel Week
Common Complaints of Tourism Portals
No specialization (database approach)
Social web used for announcements only, no dialogue
Social websites registered but not used
Please report dead links.
How effective is the navigation?
Is there a search engine?
How effective is the search engine?
Does the site publish in-depth reports?
Does the site publish informative features?
Does the site accept feedback via email?
Does the site accept feedback via an online forum or message board?
What languages are used?
Are languages depicted by word or by icon (such as a flag)?
How often is the site updated?
Does the site include information about upcoming events in the coming week? The coming month? The next six months?
Does the website tell visitors where to find tourist information on the ground?
Are there links to national operators?
Are there links to international operators?
Are there links to environmental agencies or groups?
Australia states: Queensland – Tropical North Queensland – Tasmania – Victoria – Northern Territory – NSW – Western Australia
Canada – Alberta – BC
China – Hong Kong
Denmark – Copenhagen
Ecuador – Quito; Quito tourism
Egypt – @LoveEgypt
Ireland – @discoverirl
Japan – @Visit_Japan
Laos – Ecotourism Laos
Mexico – Michoacan – Morelos http://twitter.com/Visit_Morelos
Cities: Cancún – Cancún Flickr
New Zealand – Media
Rwanda – @TravelRwanda
South Africa – Flickr
Swaziland Tourism Authority
Tanzania Tourism Board
Trinidad and Tobago – https://twitter.com/TourismTT
social data dashboard SkiftIQ