Conversation has changed from chitchat around the physical table or around the proverbial water cooler. Everyone from locals to visitors appreciate the opportunity to be engaged and to be engaged means being able to listen and being heard.
But do they? Do we?
Often we are not sure where the conversation lies or what we should be able to expect from face-to-face chats or online comments. Where is the conversation?
Meaningful conversation is a slippery creature, co-created and devised by parties with different interests and points of view.
Marketing gurus talk up the changing nature of conversation, particularly with with potential clients and current partners. They know that old ways of doing things don’t work now. We are seeing diminishing effectiveness of email blasts and a growing interest in exchanges via social web channels including Facebook, Flickr, Google, Twitter and YouTube … just to name a few!
There’s a major transition in process. Read write culture is on the rise but many people – and particularly older people – are unable to remix their own work, let alone figure out how to collaborate in open education or open journalism.
The major questions are where and how to engage with online conversation. The narrative is no longer the linear A-B-C but rather an alphabet soup of possibilities.
Where is the conversation? Everywhere.